The "I designed it myself" effect in mass customization
Nikolaus Franke; Martin Schreier; Ulrike Kaiser
| Year of publication: |
2010
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|---|---|
| Authors: | Franke, Nikolaus ; Schreier, Martin ; Kaiser, Ulrike |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 56.2010, 1, p. 125-140
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| Subject: | Mass Customization | Mass customization | Selbstständige | Self-employed | Produktgestaltung | Product design | Innovation | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003946178