The IDEATE method : identifying high-potential entrepreneurial ideas

Dan Cohen, Wake Forest University, Greg Pool, Wake Forest University, Heidi Neck, Babson College

"Opportunity Identification is a crucial entrepreneurial skill but students often struggle to come up with venture ideas that solve real problems and create substantial value. Ideate is a proven method that helps students generate, evaluate, and select the most innovative ideas. Authors Daniel Cohen, Gregory Pool, and Heidi M. Neck emphasize the importance of deliberate practice, repetition, and reflection. Goal-directed activities guide students through each stage if IDEATE method"--

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Year of publication:	[2021]
Authors:	Cohen, Dan ; Pool, Greg ; Neck, Heidi M.
Publisher:	[2021]: Los Angeles : SAGE
Subject:	Entrepreneurship \| Entrepreneurship approach \| Brainstorming \| Produktentwicklung \| New product development \| Erfolgsfaktor \| Success factor \| Unternehmensgründung \| Business start-up \| Problemlösen \| Kreativität \| Idee \| Methode
Description of contents:	Table of Contents [gbv.de]

Extent:	xiii, 89 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references
ISBN:	978-1-5443-9324-7 ; 978-1-5443-9325-4 ; 978-1-5443-9326-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012101649