The identified donor effect : disclosure of the donor's name shapes the recipient's behavior
Year of publication: |
2022
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Authors: | Chen, Yunqing ; Gao, Leilei |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 32.2022, 2, p. 232-250
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Subject: | Anonymity | Charitable donations | Decision-making | Name disclosure | Obligation | Fundraising | Unternehmenspublizität | Corporate disclosure | Wohltätigkeit | Charity | Motivation | Entwicklungshilfe | Development aid |
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