The image management function of sponsorship : a general theoretical framework
Kihan Kim; Patricia A. Stout; Yunjae Cheong
| Year of publication: |
2012
|
|---|---|
| Authors: | Kim, Kihan ; Stout, Patricia A. ; Cheong, Yunjae |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 1, p. 85-111
|
| Subject: | Sponsoring | Sponsorship | Firmenimage | Corporate reputation | Definition | Markentransfer | Brand extension | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009510693