The imagination advantage : why and how strategists combine knowledge and imagination in developing theories
Year of publication: |
2024
|
---|---|
Authors: | Rindova, Violina P. ; Martins, Luis L. |
Published in: |
Strategy Science. - Catonsville, Md. : INFORMS, ISSN 2333-2077, ZDB-ID 2807866-4. - Vol. 9.2024, 4, p. 499-514
|
Subject: | competitive advantage | constructive theories | future studies | future thinking | imagination | shaping strategy | theory-based view | value | Wettbewerbsvorteil | Competitive advantage | Strategisches Management | Strategic management | Theorie | Theory |
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