The impact of customer experience on consumer purchase intention in cross-border e-commerce : taking network structural embeddedness as mediator variable
Nan Chen, Yunpeng Yang
| Year of publication: |
2021
|
|---|---|
| Authors: | Chen, Nan ; Yang, Yunpeng |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-8
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| Subject: | Cross-border E-commerce | Network structural embeddedness | Customer experience | Consumer purchase intention | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102344 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012433331