The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs : an empirical study
Year of publication: |
2022
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Authors: | Yusr, Maha Mohammed ; Mokhtar, Sany Sanuri Mohd ; Selvan Perumal ; Salimon, Maruf Gbadebo |
Published in: |
International journal of innovation science. - Bingley : Emerald Publishing Limited, ISSN 1757-2231, ZDB-ID 2504656-1. - Vol. 14.2022, 2, p. 316-338
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Subject: | Customer knowledge management | Malaysian SMEs | Marketing capabilities | Product innovation performance | TQM practices | KMU | SME | Wissensmanagement | Knowledge management | Malaysia | Qualitätsmanagement | Quality management | Innovation | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management |
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