The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs : an empirical study
Maha Mohammed Yusr, Sany Sanuri Mohd Mokhtar, Selvan Perumal and Maruf Gbadebo Salimon
| Year of publication: |
2022
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|---|---|
| Authors: | Yusr, Maha Mohammed ; Mokhtar, Sany Sanuri Mohd ; Selvan Perumal ; Salimon, Maruf Gbadebo |
| Subject: | Customer knowledge management | Malaysian SMEs | Marketing capabilities | Product innovation performance | TQM practices | Wissensmanagement | Knowledge management | Qualitätsmanagement | Quality management | KMU | SME | Malaysia | Innovation | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development | Unternehmenserfolg | Firm performance | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJIS-03-2021-0053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013286767