The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry
Year of publication: |
2018
|
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Authors: | Nobar, Hossein Bodaghi Khajeh ; Rostamzadeh, Reza |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Publ. House "Technika", ISSN 2029-4433, ZDB-ID 2400520-4. - Vol. 19.2018, 2, p. 417-430
|
Subject: | Brand power | customer satisfaction | customer experience | customer loyalty | hotel industry | Smart-PLS | Kundenzufriedenheit | Customer satisfaction | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Äthiopien | Ethiopia | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/jbem.2018.5678 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising ; M39 - Marketing and Advertising. Other ; C83 - Survey Methods; Sampling Methods |
Source: | ECONIS - Online Catalogue of the ZBW |
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