The impact of digital technology, automation, and data integration on supply chain performance : exploring the moderating role of digital transformation

Background: This study investigates digital transformation as a moderating variable in determining the effect of digital technologies, automation, and data integration of upstream and downstream providers on supply chain performance. By filling the existing research gap, the study reveals that more research regarding how digital transformation interventions impact the effectiveness of these technologies for industrial supply chains must be understood. Methods: A structured survey was applied to 181 supply chain managers in manufacturing firms scattered across Jordan. Results: The findings using SmartPLS for statistical analysis indicated that automation has the strongest positive effect on supply chain performance, followed by data integration. But digital technology did not have a significant direct effect, unless it was accompanied by broader digital transformation initiatives. Conclusions: Theoretically, this study reinforces digital transformation theory as a vital framework, whereas in practice, it invokes the strategic deployment of automation and integrated data application designs to underpin supply chain efficiency and competitiveness. Finally, this study offers practical guidance for practitioners who seek to employ the use of digital transformation in the current dynamic business environment.