The impact of 4Ps on purchase decision : a case of Apple in Hanoi, Vietnam
Bui Trung Thieu
| Year of publication: |
2016
|
|---|---|
| Authors: | Thieu, Bui Trung |
| Published in: |
Journal of economics and business research. - Arad : "Aurel Vlaicu" Univ., ISSN 2068-3537, ZDB-ID 2631323-6. - Vol. 22.2016, 1, p. 204-219
|
| Subject: | marketing mix | purchase decision | Apple Inc. | Vietnam | quota sampling | Viet Nam | Kaufentscheidung | Purchase decision | Marketingmanagement | Marketing management | Apfel | Apple | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011572721