The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Year of publication: |
2015
|
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Authors: | Emrich, Oliver ; Verhoef, Peter C. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 4, p. 363-374
|
Subject: | Multichannel retailing | e-commerce | Cognitive schemas | Store design | Visual cues | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Website | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Ladengestaltung |
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