The Impact of Accessible Identities on the Evaluation of Global versus Local Products
| Year of publication: |
2009
|
|---|---|
| Authors: | Zhang, Yinlong ; Khare, Adwait |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2009, 3, p. 524
|