The impact of account managers’ dual embeddedness on solution co-creation performance
Yixuan Leng and Xiaoyu Zhao
| Year of publication: |
2025
|
|---|---|
| Authors: | Leng, Yixuan ; Zhao, Xiaoyu |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 40.2025, 1, p. 202-222
|
| Subject: | Account managers | Customer embeddedness | Dual embeddedness | Internal embeddedness | Solution co-creation | Two-way matching | Kundenintegration | Customer integration | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | Multinationales Unternehmen | Transnational corporation | Beziehungsmarketing | Relationship marketing | Key-Account-Management | Key account management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-04-2024-0231 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015206992