The impact of account managers’ dual embeddedness on solution co-creation performance

Yixuan Leng and Xiaoyu Zhao

Year of publication:	2025
Authors:	Leng, Yixuan ; Zhao, Xiaoyu
Subject:	Account managers \| Customer embeddedness \| Dual embeddedness \| Internal embeddedness \| Solution co-creation \| Two-way matching \| Kundenintegration \| Customer integration \| Unternehmensnetzwerk \| Business network \| Lieferantenmanagement \| Supplier relationship management \| Multinationales Unternehmen \| Transnational corporation \| Beziehungsmarketing \| Relationship marketing \| Key-Account-Management \| Key account management

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JBIM-04-2024-0231 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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