The impact of adopting customization policy and sustainability for improving consumer service in a dual-channel retailing
Ruchi Chauhan, Arunava Majumder, Varun Kumar
| Year of publication: |
2023
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|---|---|
| Authors: | Chauhan, Ruchi ; Majumder, Arunava ; Kumar, Varun |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-25
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| Subject: | Dual-channel retailing | Sustainable supply chain | Customization | Uncertainty | Lieferkette | Supply chain | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability | Beziehungsmarketing | Relationship marketing | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103504 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014372646