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Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle, (2009)
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S., (2013)
RJR Nabisco annual report
(1999)
The Impact of Advertising in the U.S. Sweet Confection Market
Kitt, Janette, (2008)