The impact of anthropomorphism on customer satisfaction in chatbot commerce : an experimental study in the food sector
Katharina Klein, Luis F. Martinez
| Year of publication: |
2023
|
|---|---|
| Authors: | Klein, Katharina ; Martinez, Luis F. |
| Subject: | Anthropomorphism | Chatbot | Consumer behavior | Conversational commerce | Customer experience | Customer satisfaction | e-commerce | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09562-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014418214