The impact of app crashes on consumer engagement
Savannah Wei Shi, Seoungwoo Lee, Kirthi Kalyanam, and Michel Wedel
| Year of publication: |
2025
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|---|---|
| Authors: | Shi, Savannah Wei ; Lee, Seoungwoo ; Kalyanam, Kirthi ; Wedel, Michel |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 89.2025, 4, p. 81-98
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| Subject: | mobile apps | app crash | app engagement | task pursuit | task interruptions | postcrash messages | content consumption | targeted app release | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Anwendungssoftware | Application software |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429241304322 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015420888