The impact of artificial intelligence on branding : a bibliometric analysis : 1982-2019
Varsha P.S., Shahriar Akter, Amit Kumar, Saikat Gochhait, Basanna Patagundi
| Year of publication: |
2021
|
|---|---|
| Authors: | Varsha, PS ; Akter, Shahriar ; Kumar, Amit ; Gochhait, Saikat ; Patagundi, Basanna |
| Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 29.2021, 4, Art.-No. 10, p. 221-246
|
| Subject: | Artificial Intelligence | Bibliometric Analysis | Branding | Chatbot | Neural Network | VOS Viewer | Künstliche Intelligenz | Artificial intelligence | Bibliometrie | Bibliometrics | Markenführung | Brand management | Neuronale Netze | Neural networks | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.20210701.oa10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012508219