The impact of Artificial Intelligence on the marketing practices of Professional Services Firms
Carl Bezuidenhout, Troy Heffernan, Roba Abbas and Michael Mehmet
| Year of publication: |
2023
|
|---|---|
| Authors: | Bezuidenhout, Carl ; Heffernan, Troy ; Abbas, Roba ; Mehmet, Michael |
| Subject: | Künstliche Intelligenz | Artificial intelligence | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Marketing | Freie Berufe | Professional services |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2022.2090005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014426278