The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Caitlin Pink, Dean Wilkie and Christopher Graves
| Year of publication: |
2023
|
|---|---|
| Authors: | Pink, Caitlin ; Wilkie, Dean C. H. ; Graves, Christopher |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 5, p. 737-751
|
| Subject: | Brand authenticity | Family brand identity | Purchase intentions | Signalling theory | Social media characteristics | Social media engagement | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Online-Marketing | Internet marketing | Familienunternehmen | Family business | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-11-2021-3752 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315441