The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Fida Amin Zakzouk and Alaeddin Ahmad
| Year of publication: |
2023
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|---|---|
| Authors: | Zakzouk, Fida Amin ; Ahmad, Alaeddin Mohammad Khalaf |
| Published in: |
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021. - Cham : Springer International Publishing, ISBN 978-3-031-18663-9. - 2023, p. 71-88
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| Subject: | Brand association | Brand personality | Cosmetic products | Female occupation | Jordan | Purchasing behavior | Markenimage | Brand image | Jordanien | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Weibliche Arbeitskräfte | Women workers | Kosmetik | Cosmetics | Frauen | Women | Markenführung | Brand management | Kosmetikindustrie | Cosmetics industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-18663-9_5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013541889