The impact of brand portfolios on organizational attractiveness
Year of publication: |
2020
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Authors: | Brunner, Christian Boris ; Baum, Matthias |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 106.2020, p. 182-195
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Subject: | Brand portfolio | Employer branding | Organizational attractiveness | Person-organization fit | Portfolio advertising | Signaling theory | Personalmarketing | HR marketing | Portfolio-Management | Portfolio selection | Markenführung | Brand management | Werbewirkung | Advertising effects | Markenimage | Brand image | Werbung | Advertising | Personalbeschaffung | Recruitment | Firmenimage | Corporate reputation | Signalling |
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