The impact of brand social media marketing on the dynamics of the company's share value
Year of publication: |
2023
|
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Authors: | Fayvishenko, Diana ; Cherniavska, Liudmyla ; Bondarenko, Iryna ; Sashchuk, Tetiana ; Sypchenko, Inna ; Lebid, Nataliia |
Published in: |
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 24.2023, 1, p. 24-32
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Subject: | advertising | brand | company value | marketing | promotions | social media | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Marketingmanagement | Marketing management | Markenimage | Brand image |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2023.17117 [DOI] |
Classification: | M31 - Marketing ; M37 - Advertising ; G32 - Financing Policy; Capital and Ownership Structure |
Source: | ECONIS - Online Catalogue of the ZBW |
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