The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Riza Casidy; Walter Wymer
| Year of publication: |
2015
|
|---|---|
| Authors: | Casidy, Riza ; Wymer, Walter |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 22.2015, 2, p. 117-135
|
| Subject: | brand strength | higher education | satisfaction | loyalty | WOM | brand attitude | Hochschule | Higher education institution | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Virales Marketing | Viral marketing | Studierende | Students | Deutschland | Germany | Werbewirkung | Advertising effects | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011288584