The impact of brand transparency of food delivery apps in interactive brand communication
Prasanta Kr Chopdar and Justin Paul
| Year of publication: |
2024
|
|---|---|
| Authors: | Chopdar, Prasanta Kr ; Paul, Justin |
| Subject: | Brand transparency | Food delivery application | Partial least squares structural equation modeling | Perceived risk | Signaling theory | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model | Markenartikel | Brand | Markenimage | Brand image | Signalling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-12-2022-0368 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014521197