The impact of buy-online-and-return-in-store channel integration on online and offline behavioral intentions : the role of offline store
Year of publication: |
2023
|
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Authors: | Xie, Chaohong ; Chiang, Chung-Yean ; Xu, Xianhao ; Gong, Yeming |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-14
|
Subject: | Stimulus-organism-response | Buy-online-and-return-in-store | Channel integration | Cross-channel returns | Behavioral intentions | Offline store convenience | Product variety | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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