The impact of category prices on store price image formation : an empirical analysis
Carlos J. S. Lourenço, Els Gijsbrechts, and Richard Paap
| Year of publication: |
2015
|
|---|---|
| Authors: | Lourenço, Carlos J. S. ; Gijsbrechts, Els ; Paap, Richard |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 2, p. 200-216
|
| Subject: | store price image | price perceptions | product category characteristics | Bayesian learning | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Einzelhandelspreis | Retail price |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526562