The impact of channel integration on consumers' channel preferences : do showrooming and webrooming behaviors matter?
M. Awais Shakir Goraya, Jing Zhu, Muhammad Shakaib Akram, Mahmud Akhter Shareef, Aneela Malik, Zeeshan Ahmed Bhatti
| Year of publication: |
2022
|
|---|---|
| Authors: | Goraya, M. Awais Shakir ; Zhu, Jing ; Akram, Muhammad Shakaib ; Shareef, Mahmud Akhter ; Malik, Aneela ; Bhatti, Zeeshan Ahmed |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-12
|
| Subject: | Assortment | Benefits | Channel integration | Empowerment | Patronage intentions | Showrooming | Webrooming | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102130 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169703