The impact of Chat GPT's quality factors on~perceived usefulness, perceived enjoyment, and~continuous usage intention using the is success model
Mun Ki Kim, Seon Young Jhee, Sang-Lin Han
| Year of publication: |
2025
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| Authors: | Kim, Mun Ki ; Jhee, Seon Young ; Han, Sang-Lin |
| Published in: |
Asia marketing journal. - [Seoul] : Korean Marketing Association, ISSN 2765-6500, ZDB-ID 3119030-3. - Vol. 26.2025, 4, Art.-No. 3, p. 243-254
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| Subject: | ChatGPT | IS success model | Perceived Usefulness | Perceived enjoyment | Continuous usage intention | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Erfolgsfaktor | Success factor | Strukturgleichungsmodell | Structural equation model | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.53728/2765-6500.1641 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015399049