The impact of communication channels on mobile banking adoption
Huong Thi Thanh Tran (Faculty of Commerce, Danang University of Economics, Danang, Vietnam), and James Corner (Management Systems, University of Waikato, Hamilton, New Zealand)
| Year of publication: |
2016
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|---|---|
| Authors: | Huong Thi Thanh Tran ; Corner, James |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 1, p. 78-109
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| Subject: | Mass media | Innovation diffusion | Social media | Mobile banking | Communication channels | Face-to-face communication | Kommunikation | Communication | Electronic Banking | Electronic banking | Innovationsdiffusion | Social Web | Social web | Mobilkommunikation | Mobile communications | Informationsverbreitung | Information dissemination | Kommunikationsmedien | Communication media | Innovationsakzeptanz | Innovation adoption | Mediensektor | Media industries | Vertriebsweg | Distribution channel | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-06-2014-0073 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011540050