The impact of competing ads on click performance in sponsored search
Year of publication: |
September 2016
|
---|---|
Authors: | Agarwal, Ashish ; Mukhopadhyay, Tridas |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 27.2016, 3, p. 538-557
|
Subject: | sponsored search | hierarchical Bayesian estimation | online advertising | online auctions | search engine marketing | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Auktionstheorie | Auction theory | Werbewirkung | Advertising effects | Internet-Auktion | Online auction | Bayes-Statistik | Bayesian inference | Informationsverhalten | Information behaviour |
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