The impact of competing ads on click performance in sponsored search
Ashish Agarwal (McCombs School of Business, University of Texas at Austin, Austin, Texas), Tridas Mukhopadhyay (Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania)
| Year of publication: |
September 2016
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| Authors: | Agarwal, Ashish ; Mukhopadhyay, Tridas |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 27.2016, 3, p. 538-557
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| Subject: | sponsored search | hierarchical Bayesian estimation | online advertising | online auctions | search engine marketing | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Auktionstheorie | Auction theory | Internet-Auktion | Online auction | Werbewirkung | Advertising effects | Bayes-Statistik | Bayesian inference | Electronic Commerce | E-commerce | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2016.0637 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011584780