The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments
Chui Yim Wong; Michael J. Polonsky and Romana Garma
| Year of publication: |
2008
|
|---|---|
| Authors: | Wong, Chui Yim ; Polonsky, Michael J. ; Garma, Romana |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 20.2008, 4, p. 455-478
|
| Subject: | Ursprungsregeln | Rules of origin | Nationalkultur | National culture | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | China |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003781703