The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Somak Banerjee, Sujay Dutta, Abhijit Biswas and Hyokjin Kwak
| Year of publication: |
2024
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|---|---|
| Authors: | Banerjee, Somak ; Dutta, Sujay ; Biswas, Abhijit ; Kwak, Hyokjin |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 2, p. 254-285
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| Subject: | consumer expectations | deceptive advertising | Deceptive pricing in advertising | drip pricing | price fairness perceptions | price granularity | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Werbebeschränkung | Advertising regulation | Werbung | Advertising | Werbewirkung | Advertising effects | Erwartungsbildung | Expectation formation | Wahrnehmung | Perception | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2282868 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014550811