The impact of corporate image and relationship marketing on customer loyalty in mediated customer satisfaction at SMEs
Year of publication: |
2023
|
---|---|
Authors: | Sa'adah, Vina Ulfatus ; Mugiono ; Susilowati, Christin |
Subject: | Corporate Image | Relationship Marketing | Customer satisfaction | Customer loyalty | KMU | SME | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Firmenimage | Corporate reputation |
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