The impact of corporate sustainability strategies on the financial performance of Romanian companies in the context of green marketing
Year of publication: |
August 2015
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Authors: | Siminică, Marian ; Crăciun, Liviu ; Dinu, Adina |
Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucharest : Editura ASE, ISSN 2247-9104, ZDB-ID 2565624-7. - Vol. 17.2015, 40, p. 994-1010
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Subject: | corporate sustainability | green marketing | green highlighting | green washing | sustainability strategy | eco-communication | Corporate Social Responsibility | Corporate social responsibility | Umweltmanagement | Environmental management | Nachhaltige Entwicklung | Sustainable development | Öko-Marketing | Green marketing | Nachhaltigkeit | Sustainability | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Rumänien | Romania |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/168961 [Handle] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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