The impact of cost reduction on price matching strategy in the presence of hybrid consumers
Xinlan Ye, Zhenzhong Guan, Miao Ouyang
| Year of publication: |
2020
|
|---|---|
| Authors: | Ye, Xinlan ; Guan, Zhenzhong ; Ouyang, Miao |
| Published in: |
Journal of mathematical finance. - [S.l.] : Scientific Research, ISSN 2162-2434, ZDB-ID 2657377-5. - Vol. 10.2020, 1, p. 77-95
|
| Subject: | Strategic Consumer | Price Matching | Cost Reduction | Technological Advancement | Production Learning | Theorie | Theory | Kostenmanagement | Cost management | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Matching |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4236/jmf.2020.101007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012545324