The impact of customer-generated evaluation information on sales in online platform-based markets
Year of publication: |
2022
|
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Authors: | Kim, Da Yeon ; Kim, Sang Yong |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-13
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Subject: | Customer review | Customer-generated evaluation information | Online-platform based market | Star rating | Topic modeling | Online-Handel | Online retailing | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour |
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