The impact of cyber attacks on brand image : why proactive marketing expertise is needed for managing data breaches
Year of publication: |
March 2017
|
---|---|
Authors: | Whitler, Kimberly A. ; Farris, Paul W. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 1, p. 3-9
|
Subject: | IT-Kriminalität | IT crime | Markenimage | Brand image | IT-Recht | IT law | Online-Marketing | Internet marketing |
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