The impact of dynamic capabilities on operational marketing and technological capabilities : investigating the role of environmental turbulence
Ralf Wilden; Siegfried P. Gudergan
| Year of publication: |
2015
|
|---|---|
| Authors: | Wilden, Ralf ; Gudergan, Siegfried P. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 2, p. 181-199
|
| Subject: | Marketing capabilities | Technological capabilities | Market sensing | Reconfiguring | Dynamic capability | Environmental turbulence | Partial least squares | FIMIX-PLS | Dynamische Kompetenzen | Dynamic capabilities | Marketing | Technischer Fortschritt | Technological change | Ressourcenorientierter Ansatz | Resource-based view | Innovationsmanagement | Innovation management | Partielle kleinste Quadrate | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504691