The impact of e-retail characteristics on initiating mobile retail services : a modular innovation perspective
Year of publication: |
June 2016
|
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Authors: | Chou, Yen-Chun ; Chuang, Howard Hao-Chun ; Shao, Benjamin B. M. |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 53.2016, 4, p. 481-492
|
Subject: | Mobile retail services | Modular innovation | m-Commerce | e-Commerce | Multichannel retailing | Einzelhandel | Retail trade | Mobile Business | Mobile business | Online-Handel | Online retailing | Innovation | Electronic Commerce | E-commerce | Mobilkommunikation | Mobile communications | Modularisierung | Modularity |
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