The impact of e-service quality and e-satisfaction on users' loyalty to TikTok in Russia and China
Lu Chen, Konstantin Sokolovskiy, Mengze Zhang and Olga Kolosova
| Year of publication: |
2024
|
|---|---|
| Authors: | Chen, Lu ; Sokolovskiy, Konstantin ; Zhang, Mengze ; Kolosova, Olga |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 30.2024, 6, p. 702-716
|
| Subject: | Application | company | customer | marketing | video | China | Russland | Russia | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2023.2166570 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015052734