The impact of electronic customer relationship management strategies on customer loyalty : a mediated model
Year of publication: |
2023
|
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Authors: | Magatef, Sima ; Al-Okaily, Manaf ; Ashour, Laila ; Abuhussein, Tala |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 9.2023, 4, Art.-No. 100149, p. 1-11
|
Subject: | Customer loyalty | Customers relationship quality | Electronic customer relationship management | Jordan | Telecommunication sector | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Jordanien | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction |
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