The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Carina Simon, Tim Oliver Brexendorf and Martin Fassnacht
| Year of publication: |
2016
|
|---|---|
| Authors: | Simon, Carina ; Brexendorf, Tim Oliver ; Faßnacht, Martin |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 5, p. 409-423
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| Subject: | Facebook | Consumer-brand identification | Social impact | Consumer engagement | Online brand community | Self-image enhancement | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Kundenbindung | Customer retention | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-03-2015-0843 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620585