The impact of generic advertising on US household cheese purchases : a censored autocorrelated regression approach
Todd M. Schmit ...
| Year of publication: |
2003
|
|---|---|
| Authors: | Schmit, Todd M. ; Gould, Brian W. ; Dong, Diansheng ; Kaiser, Harry M. ; Chung, Chanjin |
| Subject: | Werbung | Advertising | Milchprodukt | Dairy product | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | USA | United States |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001782771