The impact of geographic reputation on the value created in Champagne
David Menival and Steve Charters
| Year of publication: |
2014
|
|---|---|
| Authors: | Menival, David ; Charters, Steve |
| Published in: |
The Australian journal of agricultural and resource economics. - Richmond, Victoria : Wiley Publishing Asia, ISSN 1364-985X, ZDB-ID 1387184-5. - Vol. 58.2014, 2, p. 171-184
|
| Subject: | champagne | geographic location | reputation | signal | territorial brand | Reputation | Firmenimage | Corporate reputation | Markenimage | Brand image | Schaumwein | Sparkling wine | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Räumliche Verteilung | Spatial distribution | Signalling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010462937