The Impact of Goal Setting on Employee Effectiveness to Improve Organisation Effectiveness : Empirical Study of a High-Tech Company in Singapore

This paper presents the results of a business research project conducted by the researchers in XYZ (Singapore) Pte Ltd, which is a Hi-Tech semiconductor test systems and equipment company in Singapore. The research question is: “Does goal setting have an impact on employee effectiveness and ultimately improves organisation effectiveness?” The researcher developed a conceptual model on goal setting and its relationship with employee effectiveness and organisation effectiveness. Three hypotheses formulated for this study were tested for its validity and reliability through a qualitative research. The literature search and review provided sufficient evidences to support the three hypotheses and its linkages. Consequently, an empirical study was carried out in XYZ Singapore to test the three hypotheses. Justifications are provided for the study methodology adopted as well as in relation to theoretical and empirical significance of the study. Relevant ethical issues in the data collection are also highlighted. The findings of this empirical research suggested that the three hypotheses tested are valid and reliable and are evident in their organisation. There was unanimous concurrence amongst the research interview participants that goal setting has a role to play in the relationship depicted in the conceptual model and that it has an impact on employee effectiveness and ultimately improves organisation effectiveness