The impact of green attributes from suppliers on supply chain performance
Year of publication: |
[2017]
|
---|---|
Authors: | Mendoza Fong, José Roberto ; García-Alcaraz, Jorge Luis ; Maldonado-Macías, Aidé Aracely ; Sánchez Ramírez, Cuauhtémoc ; Martínez Loya, Valeria |
Published in: |
Green marketing and environmental responsibility in modern corporations. - Hershey, PA : IGI Global, ISBN 978-1-5225-2331-4. - 2017, p. 83-103
|
Subject: | Ciudad Juarez | Lieferantenbewertung | Supplier evaluation | B-to-B-Marketing | Business-to-business marketing | Öko-Marketing | Green marketing | Strukturgleichungsmodell | Structural equation model | Industrie | Manufacturing industries |
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