The impact of growth hacking on firm performance under environmental turbulence : a moderated-mediation analysis
Yatish Joshi, Rahul Bodhi, Sheshadri Chatterjee, Marcello Mariani
| Year of publication: |
2025
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| Authors: | Joshi, Yatish ; Bodhi, Rahul ; Chatterjee, Sheshadri ; Mariani, Marcello M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 191.2025, Art.-No. 115271, p. 1-10
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| Subject: | Disruptive Innovation | Firm Performance | Growth Hacking | Market Turbulence | Technological Turbulence | Unternehmenserfolg | Firm performance | Unternehmenswachstum | Firm growth | Technischer Fortschritt | Technological change | Wirtschaftswachstum | Economic growth | Innovation | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115271 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015420044