The Impact of hedonic and utilitarian motivations on the hotel customers' risk perception
Year of publication: |
2010-06-08
|
---|---|
Authors: | Chen, Chih-Chien ; Schwartz, Zvi |
Publisher: |
University Libraries |
Subject: | Advanced booking | Hedonic motivations | Hotel revenue management | Risk perceptions | Utilitarian motivations | Services Management and Marketing |
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