The Impact of Home Countries on the Competitiveness of Advertising TNCs

The findings of this study suggest that the competitive advantages of US, UK and French advertising TNCs are only partly shaped by the conditions in their country of origin, and that the impact of home countries weakens as agencies expand their international activity.

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Year of publication:	1999-12
Authors:	Nachum, Lilach
Institutions:	ESRC Centre for Business Research
Subject:	international competitiveness \| transnational corporations \| advertising \| nationality

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Extent:	application/pdf
Series:	ESRC Centre for Business Research - Working Papers.
Type of publication:	Book / Working Paper
Language:	English
Notes:	PRO-1
Classification:	F23 - Multinational Firms; International Business ; M37 - Advertising ; M21 - Business Economics
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005687957